New Social Marketing Resource: Segmentation in Social Marketing
Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social...
View ArticleThe obesity map
A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of...
View ArticleSpecial issue of the Journal of Social Marketing
Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social...
View ArticleNew Journal: Behavioural Public Policy
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and...
View ArticleCall for Papers: Social Marketing Quarterly
Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and...
View ArticleThe Behavior Change Toolkit
People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to...
View ArticleGlobal consensus on social marketing principles, concepts and techniques
ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing...
View ArticleOpportunity to share your view on the ethical dilemmas of social marketing
Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and...
View ArticleSpecial Issue of Journal of Social Marketing
The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing’s approaches to address social change agendas. The articles published in this issue provoke us to...
View ArticleSocial Marketing Quarterly new issue
Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay...
View ArticleCall for Papers: Social Marketing for Biodiversity Conservation
CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of...
View ArticleSocial Marketing Quarterly new issue
New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in...
View ArticleNew Issue of Journal of Social Marketing
In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi...
View ArticleNew Journal: Behavioural Public Policy
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and...
View ArticleCall for Papers: Social Marketing Quarterly
Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and...
View ArticleThe Behavior Change Toolkit
People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to...
View ArticleGlobal consensus on social marketing principles, concepts and techniques
ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing...
View ArticleOpportunity to share your view on the ethical dilemmas of social marketing
Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and...
View ArticleSpecial Issue of Journal of Social Marketing
The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing’s approaches to address social change agendas. The articles published in this issue provoke us to...
View ArticleSocial Marketing Quarterly new issue
Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay...
View Article
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