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New Social Marketing Resource: Segmentation in Social Marketing

Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social...

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The obesity map

A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of...

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Special issue of the Journal of Social Marketing

Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social...

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New Journal: Behavioural Public Policy

Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and...

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Call for Papers: Social Marketing Quarterly

Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and...

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The Behavior Change Toolkit

People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to...

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Global consensus on social marketing principles, concepts and techniques

ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing...

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Opportunity to share your view on the ethical dilemmas of social marketing

Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and...

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Special Issue of Journal of Social Marketing

The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing’s approaches to address social change agendas. The articles published in this issue provoke us to...

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Social Marketing Quarterly new issue

Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay...

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Call for Papers: Social Marketing for Biodiversity Conservation

CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of...

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Social Marketing Quarterly new issue

New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in...

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New Issue of Journal of Social Marketing

In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi...

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New Journal: Behavioural Public Policy

Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and...

View Article

Call for Papers: Social Marketing Quarterly

Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and...

View Article


The Behavior Change Toolkit

People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to...

View Article

Global consensus on social marketing principles, concepts and techniques

ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing...

View Article


Opportunity to share your view on the ethical dilemmas of social marketing

Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and...

View Article

Special Issue of Journal of Social Marketing

The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing’s approaches to address social change agendas. The articles published in this issue provoke us to...

View Article

Social Marketing Quarterly new issue

Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay...

View Article
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